DIGITAL MARKETING

Industrial Marketing Strategy: 6 Steps to DOMINATE Industrial Marketing

If you’re a company that does industrial services or B2B, your industrial marketing or B2B Marketing needs a different plan than if you were a dentist or a lawyer. B2B Marketing strategies and B2C Marketing strategies are not the same.

The marketing agencies that work for anyone and everyone don’t know how to tailor advertising for industrial marketing is because most of the time they don’t have a lot of experience doing it.

If you work in these industries, then this is exactly what I’m focusing on:
– Machining
– Metals
– Plastics: Injection Molding, Rotational Molding
– Secondary Services: Assembly, Welding, Pad Printing, Etc
– Distribution
– Industrial Automation
– Packaging / Corrugated
– Electronics, Mechanical Engineering, Industrial Software

Here are the steps we go through: ( Digital Marketing for Industry Business / Digital Marketing for B2B Business )

Step 1 – WEBSITE: Review the website to determine how good/bad it is. If the website isn’t optimized then you want to fix any minor issues before you try and drive a ton of traffic to it.

Step 2 – SEO: How are you currently ranking on Google? How good/bad are your organic rankings? There are many minor fixes for SEO that can happen quickly to allow Google to begin re-indexing you. SEO is a long-term game and high rankings don’t happen overnight, it’s best to fix it so you can start rebuilding the rankings.

Step 3 – CURRENT MARKETING: What are your current marketing efforts? How many resources do you have? Some of our clients have internal resources that can be utilized instead of paying our agency team to do it. We can develop the strategy and review their work but this allows you to use some of your current overhead and reduce the outsourced expense.

Step 4 – CONTENT MARKETING: Are you currently doing any content marketing efforts? When is the last time that an article or video was published? Our solution is to manage all of your written content for you from creation to posting and distribution.

Step 5 – DISTRIBUTION: How are you currently distributing your content? The most efficient and organic method for a manufacturing or industrial services company is to focus on LinkedIn. Most of your current prospects and customers can be found and engaged with on LinkedIn. We manage your company presence while also teaching your sales team exactly how to execute and turn LinkedIn into a prospecting machine!

Step 6 – VIDEO MARKETING: Do you have a current video marketing strategy? Do you have any new videos that you can publish? We come on-site quarterly and video enough content for 12 videos that are distributed through social media, your website, and YouTube for organic search rankings.

Industrial Marketing Strategy: 6 Steps to DOMINATE Industrial Marketing
by Kyle Milan

#IndustrialMarketing #B2BMarketing #MarketingMonday
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Industrial Marketing Strategy : 6 Steps to DOMINATE Industrial Marketing
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Industrial Marketing Strategy : 6 Steps to DOMINATE Industrial Marketing

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